As reported in the fall, Millenium water, the second name for the briefly proud Olympic Village of the 2010 Winter Olympics, went bankrupt after 6 months of trying to sell itself as an overpriced luxury condo village.

This month, the former Olympic Village has been renamed yet again to the ridiculously parochial "The Village on False Creek" and will try once more to lure unwary buyers. Funny how marketers are convinced that all that's required to smooth away a debacle is a new name and brand statement.

They might want to try something else.